Gloria Alia.

I started in content in January 2017. Back when SEO meant stuffing keywords and "content strategy" meant publishing three blog posts a week and hoping for the best. A lot has changed since then. And I've changed with it.

Over nearly a decade I've worked with clients across industries, built content systems from scratch, watched strategies succeed and fail, and developed a clear picture of what actually moves the needle versus what just looks like progress.

At some point I made a decision that changed everything I stopped trying to serve everyone and went deep on the clients I found most interesting and most challenging: B2B SaaS and tech companies building for the African market.

This market is underserved, underestimated, and full of founders with genuinely world-class products who have no idea how to make those products discoverable. That gap is where I work.

What I build is not content. It's infrastructure. SEO systems that compound over time. Content architectures that rank on Google and get cited by AI tools like ChatGPT and Perplexity. Distribution engines that take one great piece of content and make it work across search, social, and email simultaneously.

I work with a small number of clients at a time. No account managers. No junior writers. Just a senior strategist who has been doing this since 2017 and genuinely cares whether it works.